Going behind the scenes on a next generation social marketing campaign
When digital marketing guru David Meerman Scott went to launch his new book, he knew he had to do something
A new business TV show tells the story behind the original ‘World Wide Rave‘
David Meerman Scott is nothing if not forthright. So when he published a new book, which promised to overturn
many conventional ideas about marketing in the age of the internet, he decided it was time to put his money where
his mouth was and use the very techniques he recommends to promote his own book.
Online business TV producers yourBusinessChannel were on hand to capture the behind the scenes workings of the
launch of the book, called World Wide Rave.
This free business TV show tells the story of how Scott got hundreds of readers from all over the world to play
a role in the promotion of his revolutionary new book.