Do your contacts know enough about you to refer business your way?
A great business networking strategy can be a powerful tool for attracting more business referrals
But for the strategy to work, you need to ensure that all the right people have the all right information
Like most things in life, attracting client referrals from your business contacts is a little more complex than
it first seems. Of course it is very important to be professionally respected and well liked by those in your
network, but that is not enough in itself.
For anyone to refer you to a third party, they have to know a lot about who you are, what you do - and why
you’re better at it than everyone else. What hope do they have of convincing a third party to contact you for
business, if they don’t have this information at their fingertips?
In a new business TV show, business networking legend Dr Ivan Misner gives a series of practical tips and
strategies on how to ensure that your contacts know everything they need to know, to pass business your way.
You can watch Dr Misner’s show for free right here.