Ecommerce trends: with careful management, affiliate marketing has great potential
Affiliate marketing is growing in popularity as a way for online retailers to boost sales
Ecommerce experts advise some caution before leaping in to a partnership however
In the current climate, many online businesses look for ways to innovate. Affiliate marketing is becoming
increasingly popular as a result.
The term affiliate marketing describes a partnership between an ecommerce business and a marketer. The client
only pays the affiliate when a sale is made, so in effect the affiliate is like a dedicated online sales team.
In this new business TV show on yourBusinessChannel, ecommerce expert Finlay Clark of bigmouthmedia gives tips
on how to make an affiliate marketing web strategy work for your business.