Redesigning your tired old website is a great way to refresh your brand and build revenue
However, many companies let themselves down with bad housekeeping which needlessly costs them thousands in lost
revenue
Standard procedure for a company who has just upgraded their website is to test the changes by clicking through
every new link to make sure they are not broken.
According to ecommerce expert and MivaMerchant Executive Vice President Rick Wilson however, this kind of
testing is not enough to be completely sure of what your website visitors are seeing.
Giving business sales tips and web strategy advice on his regular show on yourBusinessChannel, Wilson explains
that major search engines such as Google and Yahoo all have their own caches and memories.
On this free business TV show, Wilson shares advice on how to adapt your web strategy to account for this and
ensure your website visitors see what you want them to see.
