Naturally enough, most businesspeople view their online press page strictly as a place to publish press
releases
But according to digital marketing expert David Meerman Scott, you can do much more than this with your press
page
From the time it was invented over 100 years ago, the press release primarily allowed companies and
organisations to communicate with members of the press, in the hope of having their story covered in print and
broadcast media.
Since the rise of the internet however, it has become commonplace for members of the public to access and read
press releases directly online, effectively bypassing the media.
The time has now come, says social marketing guru David Meerman Scott, for businesses to produce media releases
specially for the purpose of communicating with the public via their website press page.
Scott explains his approach in this new business TV show produced by yourBusinessChannel.
