The digital marketing environment is constantly evolving
A new generation of viral techniques are proving far more effective than traditional approaches
Digital marketers need to move beyond traditional techniques like email newsletters and online deals and embrace
the true spirit of the internet, says marketing guru David Meerman Scott.
In a new business TV show on yourBusinessChannel, Scott stresses that online businesses must drop their
conventional marketing efforts, and concentrate their energies instead on developing their reputation with their
audience. And this goes far beyond customer service, he says.
With a great online reputation, you will be able to launch viral campaigns that are far more effective than the
most expensive traditional marketing campaigns.
Scott explains how in his free show.
