Author discusses importance of emotional impact in social marketing
Emotional footprint drives your sales forward by creating advocates for your products
and services.
In this show Penny Power, author of Know Me, Like Me, Follow Me: What Online Social
Networking Means for You and Your Business discusses the importance of emotional
impact in social marketing. According to Power it is emotion that makes you a three
dimensional person on social networks.
It makes you real. It makes you authentic.
It makes customers want to like you.
Watch to hear how your emotional footprint can drive you forward by creating
advocates inside social networks. According to Power this is the most thing you can
create on the Internet; who's talking about you when you're not in the room.
