Trust and advocacy underpin effective social marketing strategies, says expert
Without trust you'll never achieve anything for your business within a social network
When you are trusted and your contacts advocate for you, however, the sky is the
Social networks are not all that different from real-world communities, before you can
form worthwhile and productive business relationships with contacts, you need to earn
That's according to author and business expert Penny Power, speaking in a new
business TV show on yourBusinessChannel.
If you are patient and carefully nurture relationships to build trust, she says, you will in
time find that some of your closest contacts actually become active advocates for you
within the network.
That's when you'll see the real power of a social network to grow your business, says
Power. Watch her show for free right here.