Existing customers hold the key to hitting your future business development targets
A recent survey of sales and marketing experts sought the latest advice and tips for
entrepreneurs looking for ways to grow sales
According to the experts, the best way to start is by gathering intelligence from the
customers you already have
Small businesses who are feeling the pinch of the downturn should look to their
existing clients for inspiration on expanding their customer base, according to new
research.
A recent survey carried out by yourBusinessChannel asked over 200 SMEs about the
key challenges facing them in their business, and found that many entrepreneurs rank
'reaching more customers' as one of their biggest concerns. The editorial team at
yourBusinessChannel then went out to over 70 marketing and business experts to get
their recommendations on how businesses can generate leads and find more
customers. The experts' recommendations form the basis of a new series.
In this show, for example, experts recommend going out to your existing customer
base for referrals and to gather intelligence and insights about where to find more
people just like them. This show and the rest of the series can be watched online for
free.
