Twitter horror story shows why your brand needs a proactive social marketing strategy
As more people sign up to Twitter, the number of online conversations grows and
grows – and some of those conversations are about your company
According to marketing expert Hilary Topper, you can't afford not to be listening in
Naturally enough, the focus of most social media marketing strategies is on reaching
customers, increasing sales, and growing business revenue.
However, in a new online TV show, social marketer Hilary Topper reminds us that your
social marketing strategy needs a crisis management arm as well.
Topper discusses the example of Domino's Pizza, who learnt this lesson the hard way
when a very unflattering video made by some reckless employees went viral on
YouTube and Twitter.
It took days for Domino's to respond, far too long in the rapid fire world of social media.
Topper explains what entrepreneurs can learn from this story and how to protect your
brand online in her free show, which you can watch right here.